While the left side of the brain manages the logic, analysis and structural skills, the "thinkers" skills, the right side direct those of empathy, imagination and intuition, the "visionary" ones. Creative strategists are a strange breed of people trained to use both brain hemispheres simultaneously, half planners half creators, with the capacities for imagination, empathy, research, memory, organization and intuition strongly developed. Their unique perspective and knowledge brings new sets of possible solutions, which often inspire others to think out of the box, and motivates them to take action.
In essence creativity is the art of linking disparate ideas and facts, therefore the more abilities you have making associations and the more information you have at your disposal, the better you are at coming up with new ideas. Creative thinking is the ability to leap from topic to topic and make innovative connections between old ideas. Memory and creativity are two sides of the same coin, and that is why invention and inventory share the same lexical root. We co-create based upon earlier inventions or steps in the progress of evolution, which ultimately constitute our bank of existing ideas to recombine and help in the composition of new ones.
The act of combining concepts from different fields has given birth of many game-changing ideas, and this interdisciplinary approach is very much needed for the progress of the contemporary world we live in. Some of the most significant ideas come about when someone sees a problem in a new way, often by combining disparate elements that initially seemed unrelated, or even by people with the ability to simultaneously conceive of an idea and its opposite.
Mnemosyne, the goddess of memory, is the goddess of all the Muses.
- Tony Buzan
The Creative strategist must have therefore a well trained memory, to gather the collective consciousness of the project, to keep in mind all the knowledge and details about the project, in order to act as the captain of the ship. Leadership in team growth, effectiveness, and satisfaction is critical for this role. While the specifics may vary from individual to individual, most successful creative people report to follow a routine that helps them channel their insights in the most constructive way, as well as a set of times and practices that make them most productive.
A Creative Strategist blends the Human Empathy, the "Why?", motivations and jobs to be done, with the Data, the "What?", behavior and opportunities. Other specific characteristics of a modern Creative Strategist would be intense curiosity, ability to question conventional wisdom, global mindset, communication talent, social media proficiency, ability to see unthinkable opportunities to thrive, tenacity and resilience to handle multiple projects with competing priorities, strong creative skills and “out of the box" thinking, and working experience in finding creative solutions to complex problems.
The most successful Creative Strategists have a hybrid background, including knowledge and experience in: business strategy, creative strategy, brand strategy, communications strategy, innovation consulting, qualitative and quantitative research, and design thinking with subject matter experience in multiple industries, such as: Finance, Tech, Auto, Fashion, Beauty, CPG, Luxury.
CREATIVE STRATEGIST RESPONSABILITIES:
The creative strategy process involves five main phases: Discovery, Strategy, Design, Execution & Transfer.
1) IDENTIFYING THE PROBLEM: First of all we need to spot what problem are we resolving, approaching all aspects of a problem, research, brief, budgeting, brainstorming, creative development and presentation, from a unified strategic front.
The Creative Strategist in marketing links the brief, budgets and brand, balancing between media, money and mileage with a certainty of positive results, devising the “strategy” behind the creative message. It is a matter of researching, ideating, articulating and executing creative branded content campaigns and creative solutions that set the bar for the sector. In order to develop and implement a strategy that can build a maintain a strong brand, precisely analyzing about marketing, target audience, consumer research, media platform, branding to pitch creative stuff by adding or removing the content to enhance the product to public. business’s online presence, maximizing lead generation, increasing traffic to your website and converting potential customer interest to sales.
Technology is the major disruptor of our age. Technology is changing competitive landscapes and creating new opportunities for almost every organization. This situation plays directly to Accenture's strengths. With Accenture Strategy, we have created what we believe is the strategy firm of the future. We are fantastically well positioned to help our clients address the strategic opportunities presented by technological change. It’s a very exciting place to be!
Come and be a part of the next level of high performance.
Accenture Strategy solves complex business challenges at the intersection of business and technology. We take a specialist led, value based approach to identifying the right technology strategies for our clients.
Technology Strategy is a critical, fast growing component of our overall Strategy practice. We develop company-wide strategies that exploit disruptive technologies as well as advise our Fortune 500 CIO clients on how to reimagine their IT operating models, architectures and governance.
With your impressive knowledge of the evolving digital landscape, disruptive technologies and trends in technology strategy, you will work in high performance teams to address priority C-suite issues with precision and speed.
We are looking for individuals with an excellent grounding in core consulting skills, to credibly shape and communicate stories to CxO audiences. However, if you are known for your ability to identify and solve the most challenging client problems through combining deep value chain knowledge and technology expertise together with describing the value of the exploitation of technology then we would like to hear from you.
Your Role: Technology Strategy Consultant
There will never be a typical day at Accenture, that’s why people love it here. The opportunities to make a difference within exciting client initiatives are limitless in this ever-changing business landscape.
Here are just a few of your day-to-day responsibilities:
Your Experience - We’re looking for experience in one or more of the following areas:
Set Yourself Apart: Preferred Qualifications
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